Celso y C-Monstruo: Amores Perros. A Peruvian chicha poster — imported to Brooklyn. (Photo by C-M.)
One of my ongoing fascinations with Lima (which I’ve touched on in the past) is the soup of fog that covers the city about six months out of the year. It’s a phenomenon that seems to soak up all brightness and makes the desert ecosystem (already harsh) look even more apocalyptically inhospitable. It’s alluded to in countless works of Peruvian fiction (from novels by Mario Vargas Llosa to Daniel Alarcón), and is even discussed in Herman Melville’s Moby Dick — in the chapter on whiteness. (It is “the strangest, saddest city, thou cans’t see,” he wrote. “For Lima has taken the white veil; and there is a higher horror in this whiteness of her woe.”)
Which brings to me to my ongoing interest in Peruvian chicha posters — the cheaply-printed band posters produced in an array of neon-colored inks. As Celso pointed out to me during our last trip around Peru, it’s almost as if they produce their own light. Perhaps a requirement in a place where sharp edges are often dulled by the perpetual mist.
This Friday, Celso is going to be showing a collection of these — along with collages and a mini chicha/cumbia disco installation that accommodates two people for dancing (I helped with the soundtrack!!) — at Pandemic Gallery in Williamsburg. But we wanted folks to see what the posters look like installed around the foggy Peruvian capital, so we made a short video about it (see below). It includes a bit of footage from our trip to meet Fortunato Urcuhuaranga at Publicidad Viusa, the family-run studio that originated this look in the ’80s. (It is now widely copied all over the country.) And features some spectacular audio of me mumbling. If you want to learn more, Creative Review also has a great video on these wonderful folks.
Anyhow, please come to the opening this Friday to check out the show! It should be a ton of fun.
¡No Habla Español!
37 Broadway (btw. Kent & Wythe)
Friday, March 11, 2011
For more info, click here.