
Tastes like crap, more filling. (Photo by C-M.)
Last night, while flipping through Juxtapoz‘s May photo issue, I came across the above ad for Colt 45. We’re a little slow on the uptake here at C-Monster.net, and had no idea that the famed malt liquor brand was now marketing itself to hipsters. But lo and behold, there it was, in the pages of an art magazine. This, of course, begs the question: what are the requisites of selling a grody-tasting beer-like product to all those trend-making young influentials? C-Monster investigated, and came up with these four essential rules:
Marketing Lesson #1:
Put the word “Yo” in front of anything and it’ll sound street. And street=cool.
Notice the fine print on the bottom right of the ad: Yo, enjoy our frosty malt beverage responsibly! See how easy that was? Now you try it. Here are a few examples to help you along: “Yo, hand me the organic peanut butter” or “Yo, I can’t go out because my parents haven’t sent me my monthly allowance yet” or, if you want to switch things around: “My stock portfolio is taking a beating, yo.” See how easy it is? Now do this while holding a 40 and you’ll have serious street cred.
Continue reading ‘Colt 45, the smooth, refreshing hipster beverage.’










