Category: Advertising

Miami: Where Art Sweats.

Miami: Where Art Sweats. See it large.

Let the Basel Frazzle begin…

This poster is a collaboration between the supertalented wearygunfighter & Interested in owning a copy? Visit the OMNI Board of Tourism booth inside the marketplace at Scope Miami. Proceeds go to support The Omni Bot, a non-profit organization supporting business development in underprivileged neighborhoods. Cost: a mere $5. (Plus: Omni’s having a pop-up party on Wednesday afternoon from 4 to 8 p.m. (with beer!) Get the deets here.)

Giveaway Extravaganza: Leave a comment below and you could win your very own Miami: Where Art Sweats poster — the official poster of the C-Mon Basel Frazzle.

Sweet and Sticky: Marilyn Minter and MAC.

Lick it real good: a work in progress at Minter’s NYC studio. (Photos by C-M.)

It’s summer in the city and the social calendar here at C-Mon is packed! Last night, we managed to be the most unfashionable person in the room at a little soiree held at Marilyn Minter‘s studio to celebrate her upcoming artist ad campaign with MAC Cosmetics. Events were also held at the studios of painter Richard Phillips and illustrator Maira Kalman, who are also doing campaigns for the company. Unfortunately, we didn’t make it to those because the driver (aka, husband) was waiting to escort me off to a multi-course wine-laden dinner (assorted bread and cheese products, lubricated by invigorating quantities of Two Buck Chuck).

Even so, being able to freely roam around Minter’s studio was pretty badass. And so was ogling the Adonis-like waiters in pec-hugging T-shirts dishing out pink lemonade and ice cream. Though next time, dear MAC people, I sure could use a gift bag — with a little liquid liner in black.

Click on images to supersize, waiters after the jump.

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Voila! C-Mon redoes Rhizome’s 50K Wall.

Look at me, ma! I’m a ‘net artist!

I’ve made some sorely needed improvements – aka, scrawled my name — across Rhizome’s 50,000 Dollar Web Page, a “collaborative” fundraiser for the New Museum‘s digital arm. Last month, the organization set up a permanent web page on their site where anyone can buy a space and a link (10 x 10 pixels go for $5) — and put up pretty much whatever they like. With your donations, I was able to roller tag the mutha — something far bigger and better than if I’d try to go at this alone.

Needless to say, I’m pretty darn grateful that there are folks out there who saw fit to help me finance this silliness. As promised, my “project” is neither socially nor politically redeeming. And as promised, everyone is thanked on the site. In the process, Rhizome, a non-profit, made a tidy $620 in donations. I’ve raised $447 of that total, surpassing my goal of $400 — and I didn’t even have to get all Sally Struthers. If you still want to contribute a couple of bucks to the cause, however, I’m not gonna say no. (You can do that here.)

In the meantime, thankyouthankthanyouthankyou to everyone who gave $$$ (in the middle of a recession, no less!). I love knowing that there are people out there who not only encourage ridiculosity, they sponsor it! You guys rock HARD.


Adbusting: New Firefox plug-in replaces ads with art.
Before: The Guardian‘s art and architecture blog page with advertising.
After: That same page with art. So soothing!

How to put it delicately? Advertising sucks. And thankfully, there are mad-genius artist types in the universe who are working on dealing with this scourge. Brooklyn-based artist Steve Lambert, a senior fellow at Eyebeam, has, for the past year, been developing a Firefox plug-in that replaces Internet advertising with images of art.

The widget is based on a popular ad-blocking software, with added layers of coding that allow websurfers to see art rather than ads. Lambert, who has worked on other anti-advertising projects in the past, including Budget Gallery in California, and the Anti-Advertising Agency in NYC, came up with the idea three years ago. But he didn’t begin serious work on the project until about a year ago, when he got the hackers at Eyebeam to help write code. (Here’s the list of people who have contributed to the project.) In addition to the Eyebeam folk, other tech types have also been involved. “I’ve had groups of people get together every week or two weeks and we have pizza and beer and work on this,” explains Lambert. “There’s a guy at Bank of America who works during the day but then he comes over at night. He really has a great spirit about it.”

The plug-in is still in the beta stages, but I’ve been testing it out for several days and am happy to report that it kicks ass. (All of the screengrabs in this post are from my websurfing travails.) Seven out of ten times, the widget, formally known as Add-Art, effectively replaces all advertising with images of art. At other times, it just leaves ad spaces blank. The art, unfortunately, does not click through to an arts site. But no matter, Add-Art vastly improves the visuals on any websurfing experience. Ultimately, Lambert is seeking to create up-to-date galleries by guest curators that will be rotated in and out of selection every two weeks. “Right now, the plug-in replaces most ads and sometimes it leaves things blank,” he says. “But that’s fine with me. At least you’re not seeing ads.” Hallelujah to that.

Lambert will formally “unveil” the plug-in next Thursday, May 22nd, at 7:30 p.m., at the New Museum. In the meantime, you can download Add-Art here.

Click on images to supersize. More before-and-after pairings after the jump.

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Colt 45, the smooth, refreshing hipster beverage.

Tastes like crap, more filling. (Photo by C-M.)

Last night, while flipping through Juxtapoz‘s May photo issue, I came across the above ad for Colt 45. We’re a little slow on the uptake here at, and had no idea that the famed malt liquor brand was now marketing itself to hipsters. But lo and behold, there it was, in the pages of an art magazine. This, of course, begs the question: what are the requisites of selling a grody-tasting beer-like product to all those trend-making young influentials? C-Monster investigated, and came up with these four essential rules:

Marketing Lesson #1:
Put the word “Yo” in front of anything and it’ll sound street. And street=cool.

Notice the fine print on the bottom right of the ad: Yo, enjoy our frosty malt beverage responsibly! See how easy that was? Now you try it. Here are a few examples to help you along: “Yo, hand me the organic peanut butter” or “Yo, I can’t go out because my parents haven’t sent me my monthly allowance yet” or, if you want to switch things around: “My stock portfolio is taking a beating, yo.” See how easy it is? Now do this while holding a 40 and you’ll have serious street cred.

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Julian Schnabel and Mastercard. Priceless.

Julian Schnabel and mastercard
Oh yes they did.

This morning, in my usual A.M. haze, I sat down with a cup of coffee and decided to tend to the growing stack of unread New Yorkers that I’ve been using as a door stop. And lo and behold… What do I find in the venerable magazine’s pages? A long-winded Talk of the Town report about the hijinks of white people renaming their condo buildings? Yes. An incisive anthropological report by Jared Diamond on vengeance? Yes. An absolutely hilarious Mastercard advert featuring a contest in which the winner can have their portrait painted by pajama’d ’80s artiste and film director Julian Schnabel? Yes yes yes yes…yes!

According to the fine print, the winner is entitled to a:

4-day trip for (2) to New York before 10/13/08 for Julian Schnabel (“Artist”) (30) minute consultation regarding commissioned Portrait by Artist (framed, original oil on canvas Portrait developed per consultation & delivered to winner on or about: 12/31/08) & $175,000 check for tax burden offset (Prize ARV=$530,000/Estimated Odds 1: 3,588,229).

Thirty minutes? That’s all the winner gets? Julian Schnabel paints your portrait after a “(30) minute consultation” – and that’s worth $530,000? C’mon, people. If it’s valued at a cool half mil, it should at least include dinner with “Artist” at Mr. Chow or the opportunity to party with “Artist” at Cannes. Though, I have to say, if he does as much cosmetic editing on the winner’s portrait as he did on his own (here‘s what he really looks like), it might not be such a bad deal.

Get the money shots after the jump.

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