If the city of Miami gave a prize for the hotel that most embodies the anything-goes glamor of the December art fairs minus the pretentiousness of artistic content, the winner would surely be the new Viceroy on Brickell Avenue. The brainchild of Miami-based developer Jorge M. Perez of the Related Group, the Viceroy offers Fall-of-Rome narchitectural splendor realized by the design triumvirate of Miami-based Arquitectonica (exteriors), interiors maven Phillipe Starck (spa) and design wunderplaymate Kelly Wearstler (hotel).
Located on the lower 15 floors of the center of three soaring and mostly unsold condo towers, the hotel’s art-inspired grandiloquence begs the question of whether buying pricey originals makes any sense in trying economic times when design-based knock-offs can appear just as ostentatious. Fortunately, guests will have ample time for such contemplation while getting “non-surgical facelifts” at the marble-clad, chandelier-encrusted, 28,000 square-foot spa — a studiously tranquil environment permeated by the pungent scent of excess.
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